Telly
Digital in-home
Television sells time inside the show. Telly sells space beside it.
Always on. Never in the way.
Telly is a free television with a second screen. Households get a 55-inch 4K TV at no cost. In exchange, they answer 120+ questions about themselves and accept a second, always-on screen beneath the main one. That second screen is advertising space — permanent, addressable, and clickable. It is not a commercial break. It never interrupts the show, so it is never skipped, never scrolled past, and never the reason someone reaches for the remote.
Three things you can't buy anywhere else
Space, not seconds
Every other television buy rents time inside somebody's programming. This is a permanent placement on a screen that is lit whenever the set is on. Out-of-home economics, in the living room.
A household that told you who it is
120+ declared attributes, volunteered by the household in exchange for the television. Not inferred from what the screen displayed. Not modeled. Asked and answered.
A response that doesn't need a phone
On-screen click, browser and tune-in — plus QR when a mobile handoff is what the campaign needs. The viewer never has to change devices to act.
The proof
[00%]
Share of Room — average share of TV-on time a brand is present
[source · date · method]
[0.0x]
On-screen response rate against category benchmark
[source · date · method]
[Brand]
One named advertiser result, and the metric that mattered to them
[source · date · method]
Every figure we publish carries a source, a date and a methodology. If it can't, it doesn't go on this page.
How it's bought
Formats
Theater Screen CTV (full-screen video) · Medium Smart Tile 300×250 · Large Smart Tile 514×290 · Video Smart Tile (VAST) · Expandable Smart Tile 514×290 expanding to 1920×360
Creative
IAB standard sizes. Your existing display creative runs today. Custom builds available — we'll produce the first flight.
Buying
Programmatic via [named partners], PMP and deal ID, or direct.
Targeting
120+ declared household attributes — demographic, household composition, ownership, interest.
Measurement
[current stack] · validated by [third-party partner]
Actions
On-screen click · full browser · tune-in · QR · shoppable
Which budget it comes from
Telly is usually funded from one of six places. Ask which one is open before proposing a structure.
CTV
Incremental in-home inventory that doesn't compete for attention inside the content.
DOOH / place-based
Everything place-based always wanted, plus the household and on-screen response.
Display
Display in a lit room on a 55-inch screen, with no fraud surface and no banner blindness.
Social / performance
The response mechanics of a social buy, in an environment that isn't hostile.
Retail media
Declared household attributes plus on-screen commerce, off the retailer's own property.
Innovation / test
A different approver, a different threshold, and the fastest path to a first dollar.
What a first campaign looks like
A [length] test at [minimum spend], with [measurement approach] built in from day one — and results shared openly, including anything that doesn't work.
Buy space.
[Seller name]
[direct email]
[direct phone]
Telly
telly.com/advertise