← The Sales Enablement Kit

Sales asset · nine slides

The First-Call Deck

Built to be talked over, not read from. It opens on the category rather than the company, and every slide carries one idea so the seller stays the one doing the explaining. Under twenty minutes, leaving room for the buyer to talk.

01 July 1st, 1941 — where television's model came from
Slide 1 — July 1st, 1941 — where television's model came from
02 The two businesses, and the hole in each one
Slide 2 — The two businesses, and the hole in each one
03 The category — Digital In-Home
Slide 3 — The category — Digital In-Home
04 The product — a free television with a second screen
Slide 4 — The product — a free television with a second screen
05 Three things no other television buy can say
Slide 5 — Three things no other television buy can say
06 Before you ask — it's not a banner ad on a TV
Slide 6 — Before you ask — it's not a banner ad on a TV
07 The proof
Slide 7 — The proof
08 The buy — how it's planned, bought and measured
Slide 8 — The buy — how it's planned, bought and measured
09 Next step — what a first campaign looks like
Slide 9 — Next step — what a first campaign looks like