Out-of-home
Digital in-home
Roadside digital · 48-sheet
We didn't buy this billboard to sell you billboards.
Telly
Buy space.
Digital in-home
LED truck · event week
You'll walk past this in four seconds.
Ours runs all night.
Telly
Digital in-home
Commuter hub · portrait
Nice screen.
Ours is in their living room.
A permanent screen in the household, addressed by what they told us about themselves.
Telly
Buy space.
Counter-programming
Venue-adjacent · NewFronts week
Everyone inside is selling you time.
Twelve presentations today about the future of television. All of them selling the same thirty seconds.
Telly
Telly formats — at true spec size
Digital in-home
The commercial break ends. You don't have to.
Telly
Buy space
Above the line
The show. Nothing has been taken from it.
Below it
Advertising space. Lit whenever the set is on, and never in the way.
Digital in-home
Your ad doesn't have to interrupt anyone.
Telly
Buy space
Digital in-home
Always on
The commercial break ends. You don't have to.
Telly
Buy space
LinkedIn & the research franchise
For media buyers
You've been buying time.
Buy space.
A permanent screen inside the television, addressed by 120+ attributes the household volunteered. Never in the way of the show.
Telly
Executive post · weekly cadence
Mike Shehan
Chief Revenue Officer at Telly
2h · Edited
I spent twenty years selling video inventory.
Every innovation I sold you was an attempt to make an interruption more tolerable. Shorter pods. Better targeting. Skippable. Then pause ads, sold as "non-disruptive" in the same breath as ad loads went up.
Here's what I think we all got wrong. Television has only ever had one thing to sell an advertiser: time inside somebody else's show. Every improvement was a better rental on the same thirty seconds.
Out-of-home never had that problem. It sells space — a permanent place that doesn't stop anything. What it never had was any idea who was standing in front of it.
We built the screen where both are true at once. I'll take the argument in the comments.
#DigitalInHome
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Illustrative draft, not a real post. No paid amplification — a credible operator arguing a category in the first person outperforms a brand page announcing one.
Telly
Vol. 01 · January 2027
Time & Space · The digital in-home report
The Inference Gap
What the advertising industry believes about a household, measured against what the household actually said.
Method [study design]
Sample [n]
Fielded [dates]
Validated by [third party]
Published open · no gate
telly.com/timeandspace
[Headline finding goes here]