Seventeen years, briefly
Brand, creative, media, and the data underneath
$100M+Media directed
6Departments led
115Accounts at peak
Seventeen years in communications and marketing, eleven leading agency teams. Most recently Chief Operating Officer at Leadhub, where six directors reported in across creative, content, development, media, sales, and account services. I held the P&L and grew the company from 18 people to more than 30. Across my agency career I've directed more than $100M in media.
Before the agencies, I was a reporter. I ran the newsroom of a bilingual weekly for six years, grew circulation from 50,000 to 90,000, and built its first email list from zero to 100,000 subscribers. It taught me more about deadlines and audiences than anything since.
Along the way: building departments, functions, processes, and the people to run them.